Marketing Tips For Professional Services

Professional services firms such as law firms, accounting companies, or human resource agencies often have a reputation for not being very forward-thinking when it comes to marketing and more specifically digital marketing. In the distant past, professional services did most of their business on the back of referrals or face to face meetings. 

The world has moved on and professional service companies are embracing more sophisticated marketing tactics for finding their target audiences. Focus On Your Client, Not Yourself.

In professional services, it’s very easy to focus on your experience, accreditations, and credentials. Sell the benefits of your services, not just the features. Prospective clients want to know what you can do for them, it’s that simple.

While it’s important that you do have these, you need to focus on solving your client’s problems. A law firm or financial advisor prospecting for clients needs to identify and solve a problem for their clients. Every key message needs to be client-centric. 

Creating a buyer persona is a great way to get into the mindset of your potential clients. 

Don’t Forget Your Website Design and Messaging

A well designed, optimized website is so much more than an online brochure that you should just build and forget about. Your website should be working hard for you and work to drive customers to convert to qualified leads. 

Your website should be updated regularly with blogs, video content, case studies, and news stories.  Embed a way of capturing leads with calls to action and data capture forms. 

SEO should also be a big part of your online presence. This is done by researching your market and doing keyword research, optimizing your new and existing content to rank for specific keywords and keyword phrases.

A good SEO company will not only help you improve your site but should also be aiming to boost you ahead of your competitors. 

Find Your Target Market and Engage with Them

Many professional services companies try to be all things to all people and don’t target a particular niche.  This can make it difficult to effectively appeal to anyone. By targeting correctly, you’ll be able to identify and network within the right markets and gain a foothold through referrals and reputation. 

Use Linked In To Network With Potential Customers

LinkedIn has transformed from a place to look for jobs, to a fully-fledged networking and sales platform for business professionals. LinkedIn’s premium tools allow you to target and network with your ideal customers. Sharing articles and content is a great way to attract people to your website.

It is also a good place in which to build your employer brand to attract potential future employees. 

Speak At Trade Events and Conferences

You may already attend trade shows in order to market to new potential clients. It can be a great way to get new business. Take your involvement a step further and get involved in presenting at these events. As an expert speaker, you automatically have a level of credibility with the attendees. Through your presentation, you will be able to encourage future contact through sign-ups of connecting on social networks. 

Conclusion

Embracing up to date marketing techniques can give your company an advantage in the marketplace. Don’t just look to your competitors, sometimes the best inspiration can come from another industry entirely. 

Why Your Marketing Isn’t As Successful As It Could Be

Marketing seems to grow in importance with every passing year, and it’s not hard to see why. Since it has never been easier to get a business up and running, there is simply more competition than ever before -- and that means that companies have to work harder than ever before if they’re going to stand out from the crowd.

You’ll already know all this, and will have your own marketing strategies in place. But if you do not see the kind of results that you’d like to see, then you’ll need to do something about it. The good news is that you can make changes to your strategy whenever you want, and once you have, you’ll begin to see better results pretty quickly. But how do you do this? We take a look at a few tried and tested methods below. 

Minimal Time and Effort

As much as you might like to think it was not the case, the brutal fact about marketing is that it’s something that requires a lot of time and attention. Or at least, it’s not something that you can just phone in. If you’ve thus far been hoping that a social media post here and there will yield results, it’s time to work a little harder. Sit down and develop a robust strategy that’ll up the sophistication of your marketing.

You Need More Knowledge

Of course, there’s little value in putting in more time and effort into your marketing if you are not sure what you’re doing in the first place. In this case, it’s worthwhile topping up your knowledge before you move forward. There are programs such as Legendary Marketer that’ll give you the training and resources you need to improve your marketing campaigns. Remember: marketing is a challenging, dynamic area of your business, and the more knowledge you have, the better you can do things.

Outdated Trends

It could be that you actually have an excellent marketing campaign. It’s just what it’s only excellent by 2015 standards, not the standards of 2020. Marketing tactics are always evolving, and, as such, it’s important that you’re keeping up with the latest trends. It could be that the core of your message is fine, but that you’re presenting it using outdated models. Make the change to more modern marketing tools, and you’ll notice an improvement.

There’s No Measurement

Finally, perhaps the most common reasons for underwhelming marketing campaigns is that business owners fail to track what works in their campaigns, and what doesn’t. There’s a whole host of data available that can help to push you in the right direction, but you have to use it for it to be any good. Your data will, first, tell you what your customers want to see and what they like. Second, it’ll let you know where your marketing is reaching peak engagement, and which aspects don’t gain any traction at all. 

Incorporate these tips, and you’ll find that your marketing campaigns have much more success in the coming year and beyond. 

Innovative Ways To Get Your Business Noticed

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With so much competition in every industry, getting your business noticed may seem like an impossible task. Gaining enough attention to influence potential customers can appear to be a very expensive and time-consuming task, that often fails or proves unfruitful for many different reasons.

However, fortunately, this does not have to be the case, as there are several projects which you can complete in order to gain sufficient awareness for your brand to succeed. It needn’t be a strenuous or stress-inducing venture, and you may see real results in just a few weeks. So, if you want to know more about how you can get your business noticed, then read on to uncover some of the most innovative ways to improve your reach and increase your customer base today.

Take Advantage Of Social Media

Failing to take advantage of social media and its marketing opportunities can cause you to fall behind many of your competitors, as it’s a key feature to succeed in today's modern world. Using social media platforms is especially effective if your target market is centered on young adults, as they average more than two hours using these applications daily. There are many different organizations online, which you can join and create a page or profile, and you can immediately begin reaching out to potential customers in several ways.

You can gain almost instant feedback from each of your posts or campaigns, as there are often options for users to ‘like’ the content and even leave a comment, in which they can express their thoughts and opinions. Advertising on social media sites is guaranteed to help you reach a much wider audience, and you can really benefit from taking the opportunity to develop your brand reputation online. 

The Wonders Of Event Sponsorship

An innovative way to get your business noticed is by sponsoring different events, such as sports games and concerts. There are several different opportunities to advertise your brand at such places, starting with the most obvious features such as crowd barriers that can showcase your logo and brand name, or getting a special shout out for providing some funding for the event. These are fun ways of reaching more potential customers, and once you invest in quality products, such as those from Eventdisplay, they can last a lifetime and be used over and over again. Get searching to identify some possible events in your local area that you might be able to sponsor, or even start planning your own event to get maximum coverage throughout. 

Take Your Brand To The Streets 

Word of mouth is as effective as ever, so it may be an idea to head out onto the streets to advertise your business in a much more hands-on and personal way. Get together a team of people with impeccable social skills, and ensure that they truly understand the ethos behind your business.

Managing to get a passerby to stop and chat is difficult, so you’ll need to ensure you do some digging to find the best employees for the job so that it is actually worthwhile. Getting the chance to speak with potential customers face-to-face can open up the opportunity to say everything that you cannot squeeze into an advert. This is a particularly good option for those of you whose commerce is done exclusively online, as your quality of customer service will not really exist as such, and this is a great chance for you to put a friendly face to your brand. 

Follow A Trend 

A new and creative option that could potentially open your business up to a much wider market is to get involved with a popular trend or craze. Individuals can earn short-term fame from creating videos or doing challenges that are the focus of that specific week, and you as a business have much more scope to put more effort in and gain an eye-catching result.

If your business has social media pages, ensure that you have a strong presence and post regularly, so that you can begin to round up followers that can spread your next move across the site. Then, whenever a new trend takes over, get involved and make your business become a part of it in a hilarious or inspiring way - post the outcome on your page and spread this through specialized insight tools so that you can appear in the feeds of interested users.

It only takes one funny video to break the internet and become a massive hit nowadays, and the attention that something such as this will get your business is absolutely huge. Of course, it is a risk, as you may put in the effort time and time again without yielding any noticeable results, but the more you attempt to understand the process, the better your chances of success will be. 

Make Connections

Making connections in business is always a positive thing, and is an important factor to consider when trying to get your brand noticed. Pairing up with another established company could give you the boost that you need to get out there and start reaching the wider market. If you’re in the early stages of your business, then this option will be perfect for you, as it can be very tough to get started alone, whilst having the help of a more experienced organization can help to kickstart your venture. It may seem strange to pair up with your competitors, but as the saying goes, ‘keep your friends close, and your enemies closer’!

Hopefully, these innovative marketing concepts can help you to get your business noticed, and allow you to get set in the right direction towards making a profit that you can truly be proud of.