Extra Energy To The Proceedings: Making Over Your Marketing

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When you are knee-deep in promoting your business, there comes a moment when you start to realize just how much of a massive task it is, not just for the sake of your product, but for your business as an entire entity. Marketing is one of those things that can consume any company if they don't use the right methods. And for many businesses out there, it proves to be one of the more difficult aspects to get right while also figuring out how to make a marketing strategy more innovative while improving what you've already got. How can you do this?

Tweak Your Content 

Your content is one of the crucial components, not just because it's what helps build the bridge between you and the customer, but it's also the tricks that you can implement to ensure that it catches a wider audience. Search Engine Optimization, or SEO, is one of those elements that, if you haven't looked at it already, you should find ways to show you are managing your SEO appropriately. Because it is such an evolving aspect of marketing, it's always worth having someone on the team dedicated to continuing going over the content and making it relevant, but also compliant with SEO so you climb up the search engine rankings. But that's not to say you should cover your content in spammy links and other aspects that debase the contact.

Learn To Automate 

Marketing isn't just about the components you have a direct hand in creating, but it’s also those that you automate. After all, you are a busy business owner and this means you've got to find the right methods to ensure the business continually operates without you having a direct hand in it. Automating emails and social media posts can be done with various tools, so you can schedule your posts ahead of time, and your content trickles out regularly, keeping everybody in your customer base in the loop, while also providing that perception that the business is operating 24/7.

Communicating With Customers Directly

We can tend to forget about the more realistic components of promotion. Regardless of how the business operates, it's important to speak to customers in a direct, human manner. While promoting your business is fantastic if you have all the online components in place, you have to find ways to continually engage the customer beyond the computer screen. It's always worth participating in something like a local community event. As well as this, think about trade shows and any event around the can show off your product in a good light. It's a very simple way to connect with a customer, while also finding ways to promote your ethics and brand in a far more substantial manner.

Marketing is widely open to interpretation. And if you feel that your business is certainly lacking in many ways, making it over and reinvigorating your promotion, but also adding a little bit of extra energy to the proceedings can help your business go further, but also make you realize where you are falling down.

Keeping It Professional: Marketing Advice

When marketing your business, keeping it professional is a must. Here are some ideas and suggestions.

Professional invoices

With an effective invoice design, you can reaffirm your professional identity, which will help lead to more business, customer referrals, and such like. However, there is a reason why a lot of people in the US are not using professional invoice designs and this is because they do not have the money to spare on design and print companies. Such businesses usually charge huge sums of money for their services and this makes it impossible for some people to capitalize on the advantages of expert invoice design. Well, until now. All you need to do is look online and you can download templates free of charge.

Letterhead design

Letterhead design is something that most businesses will need to think about at some part. After all, it looks much more professional to have a personalized business letterhead as opposed to using a Word template or something similar. Keeping that in mind, continue reading to discover how to create the perfect letterhead for your business.

Firstly, when designing a letterhead it is advisable to keep it simple. This is not like other branding platforms where you are going to include as much information as possible about your business. Rather, a letterhead is all about creating a professional and trusted air about your business. This is why a minimalistic and simple approach is always advised. Additionally, you need to ensure that your business letterhead is an apt representation of your brand. It should include the same colors as your logo, your website, and all other elements of your corporate image, for example.

What information are you going to include on the letterhead? You will need the basics, from the address of your company to your VAT number. Don’t overload the letterhead with unnecessary content. Finally, color is something that you need to give a lot of consideration too. If you offer legal services, finance services, or something similar, you will probably want to avoid a letterhead that looks like a rainbow. Instead, you should choose professional colors that evoke confidence and are in line with your company’s brand image. 

Sign off your emails

Another area where you need to enhance professionalism when it comes to your marketing efforts is when it comes to email marketing. This is especially important if you are dealing with vital clients or potential clients. You want to give off a good impression. Email signature management software can assist with this, including consistency throughout your email marketing campaign.

Follow the three suggestions above and make your campaign much more professional when marketing your business.

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TOP FOUR MARKETING SKILLS ALL ENTREPRENEURS MUST HAVE TO COMPETE

When it comes to being a successful brand or business today, it's critical you have basic online marketing skills. But with so many tools and platforms available, how do you know what skills will be most helpful? Here are the four top skills you should have to make your business a success.

1). Facebook Advertising - Having a branded Facebook.com page is no longer enough. If you'd like to generate interest, traffic, and even sales to your website, you should know how to create an ad, refine your target audience, and how to run split tests to determine which ad generates the best response.

As someone who uses Facebook.com advertising regularly for my own businesses as well as my clients' businesses, I can tell which ad/offer will perform the best after about 200 clicks (or $150.00 ad spend). This is a great marketing tactic for brands that are on a low budget.

2). Social Media Marketing - If you don't understand social media marketing and don't have a strategy in place for your brand or business, then it's going to be difficult for you to build your name. Instagram.com, Pinterest.com, and Facebook.com accounts are must-haves for any visual business. Not only are they free to join, they're great ways to connect with prospective and existing customers, approach influencers, and increase search engine visibility.

3). Email Marketing - Although many marketing experts say email marketing is "dead", it's not. This strategy is an effective and low-cost way to generate additional revenue.

Running new promotions or product announcements is also a great way to stay in touch with your customers. You might also want to consider adding a "top tips" or editorial-like section to your emails. Check out the BobbiBrownCosmetics.com and Gilt.com email newsletters for ideas. Also, make sure your emails are optimized for smartphone and tablets.

4). Video - Video marketing has become a huge part of the digital space today. Brands such as Gucci.com and Chanel.com have mastered video marketing and you should too.

However, if you're a startup, then your brand most likely doesn't have the resources to allocate to commercial video production. Luckily, Instagram.com Stories, SnapChat.com and Periscope.com allow you to create real videos from your smartphone. These platforms are perfect for behind-the-scenes runway shows and photo shoots.